Tuesday, October 9, 2007

Five Myths of Government of Canada Communications

I have been with the Feds for over four years now, and there has may-y-y-be been a few dull days during that entire time. Otherwise, it’s deadlines, creativity, team work, negotiations, and advising management on important strategic communications decisions.

#1 – Communications in the federal government must be bo-r-r-ring

Wrong, how can a communications job ever be boring? We are deadline and event-driven communications professionals who take care of our clients’ needs, advising them on best practices, timing, method of communications, strategic planning, you name it – there is always something exciting to plan.

#2 - Punch in at 8:30 and punch out at 4:30

Wrong, if you have a press release to issue for a certain date or an event to plan or an unforeseen communications crisis, you are the front line. That means working with your team until the job gets done.

#3 - The job is very routine and mundane

Wrong, some events are planned and a lot of events are unplanned. As government of Canada priorities arise and change, as communications professionals, we must find the most effective way to deliver those messages. There are a lot of extra-tight deadlines and adrenaline gushing days.

#4 – You are chained to your cubicle at all times

Wrong, in federal communications, there is a lot of opportunity for travel within your designated region, to Ottawa, and even across the country. If you are the point person for an off-site event, generally your professional duties are required on site.

#5 – Your chocolate consumption goes up once you join the feds

YES! Because any excuse to increase your chocolate consumption is good!


Suzie Keténé
Senior Communications Advisor
Atlantic & Nunavut Region
NRC-Industrial Research Assistance Program

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